Blue River, in partnership with HBC Coca Cola Romania and Scania Romania, participated in the “After Us” campaign. “After Us” is a Coca Cola HBC sustainability platform that aims to inspire people to protect the environment. The project was implemented together with Scania and aimed at achieving sustainable transport and reducing CO2 emissions using a new engine powered by compressed natural gas and light semi-trailers.
"CNG is more environmentally friendly, more economical and safer. CNG reduces carbon dioxide emissions and increases engine life. We chose to do this campaign with Coca Cola HBC because our partner has taken on the mission of contributing to sustainable transportation, a mission that Blue River has joined since the acquisition of the first CNG truck” said Alex Păun, managing partner of Blue River.
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