Blue River enters a new stage of development, with updated identity, modern fleet and certified operations
Bucharest, 22 June 2026 — Blue River București 78 S.R.L., a Romanian road freight transport and forwarding company, is announcing a new stage of consolidation and development, marked by an updated identity, a clearer brand direction and an operational positioning built around the THE RIGHT WAY message.
The new direction reflects the company's evolution after more than 25 years of activity in domestic and international transport, continuous investment in the fleet, the expansion of services and the consolidation of certified processes for industries with high requirements for quality, safety and compliance.
As part of this process, Blue River has also updated the company's digital presence through the new website www.blueriver.ro, which brings together information about the fleet, services, certifications, ESG direction and the company's operational capacity.
Today Blue River operates a modern fleet of more than 270 Euro 6E trucks and 125 semi-trailers, supporting refrigerated & pharma transport, curtain-side transport, walking floor, freight forwarding and sustainable transport solutions. The company also integrates into its activity 15 fully electric trucks, 5 active CNG trucks, as well as the experience built during 2020-2025 by operating 20 CNG trucks.
Through this stage, Blue River reaffirms its development direction: safe, efficient, responsible road freight transport, tailored to the current requirements of the European market.
Certifications and operational standards
The new Blue River stage is also supported by an updated portfolio of certifications, relevant to the company's activity in sensitive and regulated industries.
Blue River holds important certifications in road freight transport, including GDP for the proper distribution of pharmaceutical products, GMP+ FSA for the safe transport of feed raw materials, ISO 9001:2015 for quality management, ISO 14001:2015 for environmental management, ISO 27001:2022 for information security, ISO 45001:2018 for occupational health and safety, and TAPA TSR2 for transport security.
In addition, the company has been awarded the Sustainable Fuel Certificate 2025, granted by ROLANDE B.V. Netherlands, for the reduction of CO₂ emissions.
These certifications confirm Blue River's capacity to operate with documented processes, traceability, independent audits and adherence to the standards assumed in the relationship with its partners.
Sustainability as an operational direction
Blue River integrates sustainability into its transport activity through continuous investment and the gradual adoption of technologies relevant to the industry.
The company's ESG direction is applied operationally through the Euro 6E fleet, CNG experience, electric trucks, the safety of its people, documented processes, compliance and responsible partnerships. For Blue River, sustainability is part of how the company builds its long-term development and responds to current requirements in road freight transport.
A clearer direction for partners and the team
Through the consolidated visual identity, the updated company presentation, the new website and the communication aligned to the THE RIGHT WAY principle, Blue River expresses more clearly its market positioning: a transport partner with experience, real operational capacity, a modern fleet, certified processes and an orientation toward the responsible development of both business and team.
The company remains focused on domestic and international road transport services, tailored to the needs of partners who require continuity, compliance, predictability and sound operational solutions.
About Blue River
Blue River București 78 S.R.L. is a Romanian road freight transport and forwarding company with more than 25 years of experience in domestic and international operations. The company operates a modern fleet of over 270 Euro 6E trucks and 125 semi-trailers, providing refrigerated & pharma transport, curtain-side transport, walking floor, freight forwarding and sustainable transport solutions. Blue River develops its activity through continuous investment in fleet, people, technology, compliance and responsible partnerships.